BEHIND PARIS AS A GALLERY

Creating something you love, but feeling it’s not yet time to share it, it’s a strange feeling, isn’t it?
As if intuition were wiser than excitement.
As if maturity had something to do with learning to wait, even when something could already exist.

That’s what happened with Sali.
We made the first prototype almost a year ago, and from the start, it felt special.
It had balance, structure, a presence.
But something inside us kept saying: not yet.
Launching a product isn’t just about having it ready, it’s about feeling that everything around it is ready too.So we waited.
And in that waiting, we grew.

In the past months, we’ve been focused on something that isn’t always visible: improvement.
Refining processes, materials, finishes.
But also refining the way we make decisions, the pace, the patience, the intention behind every step.

You could call it “brand positioning”, but that would be simplifying it.
It wasn’t about placing ourselves somewhere, but about earning our place there.
About understanding who we are as a brand, what we want to express, and what we want people to feel when they see or touch one of our pieces.

Maybe growing as a brand isn’t that different from growing as a person.
At first, you want to do everything, to move fast, to experiment, to see results.
And then, at some point, what matters isn’t doing more, but doing better.
You realize that growth doesn’t always mean moving forward, sometimes, it means going deeper.

That’s what this year has been about.
While refining Sali, we were also refining ourselves.
What kind of design we want to represent, what kind of image we want to project, what kind of rhythm we want to live by.
And little by little, coherence started to appear between models, colors, materials… and also in our tone, our perspective, our calm.

When everything began to align, we knew it was finally time to launch Sali.
Not because we needed to, but because it finally felt like ours.We wanted to do it from a symbolic place, and Paris has always been that for us.
Not just because our name sounds French, but because there’s something in that city that deeply resonates with how we see design.
In Paris, design lives in the everyday.
In the way light hits a building, in how sound and stillness coexist, in the natural balance between beauty and function.

There, everything seems intentional, yet effortless.
And that’s exactly what we wanted to capture.

Paris as a Gallery was born from that idea: to see the city as a living, open gallery, where the ordinary becomes art without trying.
Where objects, people, and spaces blend together in quiet harmony.
And in that context, our bag, Sali, finds its place.
Not as something that interrupts, but as something that belongs.

To tell this story, we needed the right people.


Harper has that serene kind of beauty, the kind that can’t be performed.
Maybe it’s her mix of American and French roots; she seems to carry the best of both worlds.
With her, we wanted to reflect the contrast between Parisian elegance and the strength of design.
Is Paris the gallery and Sali the artwork, or are they both part of the same composition?

And then there’s Prosper, Paris-born, with a sensitivity you notice even before seeing his photos.
The way he looks at things reminded us of what we were searching for: that ability to make the ordinary feel new, the simple feel meaningful.
With him, there was no need to explain much, it was enough to be there, to let the city speak, to watch how every image found its own place.This campaign represents more than a launch.
It marks a turning point.

Because even though there’s still much to improve, we feel we’re finally moving in the right direction.
C’est Nous is no longer just an idea, it’s a brand with intention, with substance, with a voice that’s beginning to sound like itself.

Looking back, it all makes sense.
The waiting, the doubts, the adjustments.
Sometimes the process feels slow, but the things that mature slowly are the ones that endure.

And maybe this is also a reminder that everything worth creating takes time.