Sometimes there’s no need to move forward. What’s needed is to go back and look again.

This year we realised we wanted to open the circle a little wider. For more people to come across what we do and the way we think about objects. Not by adding new things, but by sharpening the way we look at what already exists.

Creativity doesn’t always appear as a bright idea. Sometimes it shows up as persistence. As returning to the same thing again and again until something shifts. Until it stops being obvious. Bruno Munari spoke about this: about looking at the same thing from a different place.

In that movement backwards, between tables, prototypes and old decisions, one piece resurfaced.

It had been there for months. We knew it well. We had called it an adjustable belt. And that’s what it was.

When we designed it, we wanted something recognisable, aligned with the brand, but above all useful. The clicks as a system, not as a gesture. A way to adjust, move, change. A strap designed to follow the body, to adapt to it.

With time, it was enough to look at it a little more slowly to understand that it didn’t stop there. That it wasn’t only about what it did, but about everything it could allow.

Once we stopped thinking of it as one fixed thing, other possibilities began to appear. The same strap in a different place. In a different context. In a different gesture.

Not as a closed list, but as a starting point.
Perhaps creating has something to do with that.

With returning to the same thing again and again. With deciding how far something goes, without the need for a clear ending.

Objects are never fully finished. Neither are ideas. Nor the ways of using them.

Each one goes as far as someone chooses to take it. And stays there. Or continues.