They say life is a matter of attitude.
Of what moves us, what drives us forward,
that intuition that pushes you on even when you’re not entirely sure where you’re headed.
C’est Nous means “it’s us,” but it was never about showing ourselves.
So… who are we, then?
We are Irati, Irene and Andrea.
Three people who feel life in the same way,
a way we recognised long before we understood it,
long before we knew how to explain it.
Maybe that’s why the brand started speaking before we ever did.
This is about a way of seeing life that makes you believe that almost anything is possible,
even when you’re not completely convinced.
That impulse that nudges you to try, to move, to say yes before you know how.
That energy that appears without warning and sometimes takes you everywhere and nowhere at the same time
(and no, it’s not always a virtue).
About people who need to make, create, share.
Who laugh loudly.
Who learn quickly.
Who romanticize everything because it helps them move forward.
Who enjoy the process more than the outcome.
People who don’t fully know how to stop,
but who find in movement an honest way of feeling alive.
C’est Nous is born from exactly that.
From that way of feeling, that way of living.
From that blend of optimism, ambition, and the desire to do things with intention, with beauty, with soul.
Our pieces are born from that same way of living:
from the need for something that accompanies you, that adapts,
that lets you be yourself, that follows your rhythm,
that makes your day smoother without you even thinking about it.
We may have been very focused on the product.
We wanted it to be perfect,
even though we’re the first to say perfection doesn’t really exist.
But this is about something beyond that,
and it’s time to shift our focus:
for you to understand where all of this comes from,
and… maybe from whom, too.
We always question whether the who really matters…
which is ironic, isn’t it?
A brand called “it’s us”,
and here we are wondering whether the people behind it matter at all.
This is why we’re building our own space.
Our home.
Chez nous.
A coincidence?
Or did we somehow always know this moment would come?
We’ve spent the past weeks painting walls, assembling shelves, organising, cleaning,
preparing every corner with our own hands.
With excitement, with exhaustion, with music, with laughter.
Getting it ready to open it to the world.
To open it to you.
People often ask where we’re from, where we create,
why we’ve always written in English.
It surprises them, sometimes confuses them.
But we’ve always wanted to speak to everyone—
to leave no one out.
Ambition, in the end, is something inherent in us.
(Naive, some would say.
But how boring would it be not to be, even a little.)
We’re from San Sebastián, Donostia.
The most beautiful city in the world.
And here, in our city, we will open our studio in the coming weeks.
A place where anyone will be welcome:
to learn more about our project,
to see our pieces up close,
to get inspired for a moment,
or simply to share a coffee.
Because even if we say this isn’t really “about us”…
the truth is, we do care about who’s on the other side.
